Tapping the algorithm

Russell Kramer Avatar

By nature I go on instinct. This isn’t optimal when it comes to things like optimization.
I don’t want to viral but I understand how much of a boon that would be for my social channels, and moving my book into the readers who need it, and to perpetuate the dialogue I am poking at when it comes to ADHD meds.

I was posting occasionally during in-between moments of work and life. I noticed my channels growing slowly and consistently but I really don’t know how to change it. I do my best to integrate the knowledge and apply it. But I just don’t have time to commit like that.

I am reminded of how effective I was on Adderall and when it comes to competing in the ADHD influencer space…well…that is what I am competing with.

It reminds me of learning to fly fish. When I started, I was making nice flies and chucking them into the water aimlessly, but constantly. I did everything that didn’t work until what worked was all that was left to try. I kept at at. I collected gallons of experience sloshing through these waters. I spent hours in educational frustration.

Eventually, I knew where the fish were and I learned hot to know what to put on my leader, where to put it and how. I caught fish this way.

Throwing content out into the stream of the feed is much like that. It takes skill. It also takes experience and failure.

This month, I am throwing out all manner of strange, unseen to me, home-made flies. I didn’t post for nearly a month. All of January, in my spare moments, I plotted and planned dozens upon dozens of ideas for shorts, and made a few of them until I had a nice neat folder of thirty or so bite sized videos varying in style related to my topic “med-free ADHD” and references to my book, Hocus Focus.

I allowed myself to be creative and complete ideas without overthinking them, understanding that in this game, quantity rivals quality. Most time something works, it feels like a fluke and every time I get warm and fuzzy over a post, it falls flat. So even though I am embarrassed, in a way, about some of these – most of this. I am letting go of the ego that says, “Wait, that’s kind of weird.” or “This is just a stream of consciousness and a walk in the snow, nobody cares about this.” or even “You’re bald dude, you can’t let them see how bald you are.” Despite these internal grievances, I am going to post these 30 clips on my social media over the next thirty days and see what happens. Some wisdom that probably came from somewhere else that has resurfaced as a mantra to help me through this challenge,

“Nothing happens when nothing is done.”

Even though I feel apprehensive about posting these, I am letting it go and seeing what happens.

I believe in this book and this mission like nothing else inside me. I have to look past the inner critic and let it go for that little kid who was put on meds who doesn’t want it to happen again to someone else.

Here all all of the shorts as one video.

So far, I remain embarrassed for believing in myself. I’ll take it in, try to understand what it all means and go from there. Thanks.


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